| The prestigious Reader's Digest Trusted Brand Awards reflects the consumers' choice of their most favourite brands available in the market. And being the only Housebrand to win gold in the oil and rice categories, reflects the consumers' confidence and trust in FairPrice. Respondents were asked to name their most trusted brand in different categories: Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovation & Social Responsibility. Brands that clearly score above their competitors receive a Gold Trusted Brand Award. FairPrice Housebrand Cooking Oils which consist of Macadamia Oil, Canola Oil, Pure Grapeseed Oil and many others, has been awarded the Reader’s Digest Trusted Brand Gold Award for the 4th year in a row. Validating FairPrice’s commitment to providing consumers with healthier lifestyle options. For the second time FairPrice Housebrand range of rice which consists of FairPrice Gold Superior Thai Hom Mali Rice, Jasmine Rice, Japonica Rice and many others, has been awarded gold. With a wide range and the strictest sourcing standards, FairPrice are determined to win gold again. |