All About FairPrice Housebrand

Housebrands

About FairPrice Housebrand

FairPrice Housebrand was introduced in 1985 to offer better value and savings, and make essential items more affordable to our customers. The items are, on average, priced 10 to 15 per cent lower than comparable products. Today, the sub-brands under the Housebrand umbrella include FairPrice Housebrand, FairPrice Gold, Pasar, Home Proud and Budget, and continue to provide great value to customers from all walks of life. In July 2008, Pasar Organic was added to the range, offering organic produce at truly affordable prices.

Quality foods, fresh produce, value items, and household products – there’s something for everyone from FairPrice Housebrand.


FairPrice Housebrand offers a wide array of products ranging from food to toiletries and other household items, giving you "good quality, best price" at all times.	For the freshest ingredients and produce like vegetables, poultry, fruits and meats. Pasar is the natural choice, bringing you freshness, quality, value and convenience in a pack.	Home Proud offers a wide range of quality home ware, hardware, and electrical accessories at the best prices possible.


For those with a discerning taste for the finer things in life, FairPrice Gold offers an exclusive range of premium quality products.	Bringing you a wholesome organic experience at an affordable price, Pasar Organic encompasses the goodness and purity of what nature has to offer.	Make each dollar stretch with the Budget range of basic essentials, which also comes in economy-sized packs for greater savings.